Project Details

Club Seats

For more than 50 years, Coughlin-Alumni Stadium has been a cornerstone for South Dakota State University and Jackrabbit Athletics. The stadium has been host to thousands of fans, championships and campus activities. However, the current facility can no longer meet the needs of the university.

The football stadium project is identified within the 2025 Master Plan for Athletic Facilities as approved by the South Dakota Board of Regents in October 2010. The stadium will be built on the current location of Coughlin- Alumni Stadium over the span of two years. All football games will continue to be played at Coughlin-Alumni Stadium during construction.

SDSU leadership is committed to building a best-of-class stadium that reflects the university’s master plan for athletics, fits the financial model approved by the South Dakota Board of Regents, and provides a memorable game-day experience for student-athletes and fans, all within available resources.

Financial Model

The entire project will cost no more than $65 million with $27 million from private sources. The financial model, approved by the South Dakota Board of Regents, describes:

  • A combination of private gifts and bonds to fund construction;       
  • Bond payments from ticket sales, suite agreements, advertising, sponsorships and other revenue streams;
  • $2 million of institutional funds to provide space for the University Police Department and retail operations;                   
  • Increases in paid attendance at football games; and
  • Increases in ticket prices.

In December 2013, the Regents approved the Overview and Summary of the Financial Plan for the Proposed Football Stadium (November 27, 2013). 

Stadium Capacity (Proposed) – 19,340

The proposed stadium includes 19,340 total seats, with:

  • 13,948 for general tickets sales;
  • 3,500 for students and The Pride;
  • 1,444 premium sale; and
  • 448 as part of 27 suites. 

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